HI
I’m Keda (Kee-da), an award-winning creative producer working across brand experience and experiential events, creating narrative-led experiences grounded in aesthetics and contemporary culture.
WORK
My creative and production practice spans from early roots in theatre and community projects to immersive experiences for museums and heritage buildings, urban placemaking initiatives, and experiential events for major fashion and technology brands.
Notable work includes winning a Drum Award for creative placemaking with ProduceUK; ongoing creative and production work on brand events for VICE’s former Berlin office; serving as Creative Director for a 5,000-person immersive event at Tate Modern; and receiving an artist residency at Pervasive Media Studio, a centre for art and creative technology.
My many years working in the arts, combined with training at leading performing arts and devised theatre institutions, bring a depth of creative thinking not always present in experiential production. Alongside my creative practice, I bring strong event production expertise and a solid grasp of technical production. This broad skill set allows me to translate strong concepts into compelling live experiences.
EVENT & TECHNICAL PRODUCTION
I work across the full production lifecycle, from early concept development through to final delivery. I am confident overseeing AV, technical production, and complex multi-element builds.
I have extensive experience managing suppliers, stakeholders, and multidisciplinary teams, helping complex productions come together smoothly.
CONCEPTS, IDEATION & ART DIRECTION
I develop concept-driven work shaped by a strong awareness of trends in design, fashion, culture, and nightlife, creating experiences that feel current and culturally resonant.
My work spans concept writing, creative direction, and narrative development, informed by a background in devised theatre and contemporary art. For pitch creation and ideation, I draw on conceptual thinking and a free-flowing imagination developed through performing arts training.
With a keen eye for aesthetics and a broad understanding of art and design, I contribute visual direction across environments and experiences, including art direction, styling, and spatial design where required. I also bring a community-minded approach, with experience engaging diverse cultural groups.
Alongside this work, I maintain a contemporary drawing and painting practice that continually informs my creative thinking.
BERLIN PRODUCTION & CULTURAL INSIGHT
I am often commissioned by British agencies to realise projects in Berlin and across Germany.
Alongside full-service production and a strong local supplier network, I provide detailed location guidance, including insight into neighbourhood dynamics and audience demographics. I also support clients with cultural research into the preferences and behaviours of Berlin’s diverse audiences.
My close connection to the city’s creative and cultural landscape allows me to advise on work that feels locally relevant, current, and culturally attuned.
ON-SITE PRODUCER IN GERMANY
Alongside my creative work, I actively welcome on-site roles. I am regularly trusted by British agencies to provide on-the-ground support across Germany, from managing production and set builds to overseeing live events, helping complex productions come together seamlessly.